Parle Melody rides 'Modi-Meloni' viral moment as India toffee exports hit ₹132 cr, up 166% in 12 years
India's toffee exports surged from ₹49.68 cr in FY14 to ₹132 cr in FY26, a 166% jump flagged by commerce minister Piyush Goyal. The data landed alongside a viral 'Melodi' moment after PM Modi gifted Parle Melody toffees to Italian PM Giorgia Meloni, triggering e-commerce stockouts and renewed export-narrative tailwind for Indian confectionery brands.
India's toffee exports jumped 166% over 12 years to ₹132 crore in FY26, per Piyush Goyal. The data surfaced amid viral 'Melodi' buzz after PM Modi gifted Parle Melody toffees to Italy PM Meloni, driving stockouts on e-commerce.