Parle Melody trend goes viral: Blinkit, Zepto, Air India, Swiggy ride PM Modi-Meloni toffee moment
After PM Modi gifted Parle Melody toffees to Italian PM Giorgia Meloni, the clip racked up 100M+ views. Brands from Blinkit, Zepto, Swiggy Instamart to Air India, India Post, DTDC, Yes Madam, SBI Securities and MobiKwik piled onto the trend with meme posts, turning a 50-paise candy into a national marketing moment.
What happened
After PM Modi gifted Parle Melody toffees to Italian PM Meloni, the moment went viral with 100M+ views. Brands like Blinkit, Zepto, Swiggy, Instamart, Air India
Key facts
- 100 million views
- 4 flights/week
Why this matters
Watch which brands consistently surf these viral micro-moments — agility on cultural IP is becoming a screenable acquisition signal for legacy FMCG players hunting digital-native talent and tooling.