Parle's Melody scores 175M+ views as Modi-Meloni 'Melody' reel goes viral
Parle Products' Melody toffee landed an unscripted global PR moment after PM Modi gifted a pack to Italian PM Giorgia Meloni, whose Instagram reel referencing the brand's iconic 'Melody itni chocolatey kyun hai' tagline crossed 175 million views. Parle amplified with its own social posts, converting diplomatic optics into organic equity for the 1983-era brand.
Parle Products' Melody toffee got viral global exposure after PM Modi gifted a pack to Italian PM Meloni, generating 175M+ views. Parle capitalised with social posts, leveraging the moment as organic brand PR for the iconic Indian confectionery.