Parle's Melody toffee goes viral after Modi-Meloni moment, eyes global sales lift
Parle Products is riding a viral wave after PM Modi gifted Melody toffees to Italy's PM Meloni. CMO Mayank Shah expects a bump in both domestic and export demand, with Melody already shipping to 100+ countries. Parle posted ₹3,284 Cr revenue and ₹115.38 Cr profit in FY25, and reiterated it has no IPO plans.
What happened
Parle Products' Melody toffees went viral after PM Modi gifted them to Italy's Meloni. CMO Mayank Shah expects boost in domestic and global demand; Melody
Key facts
- 100 countries
- ₹115.38 Cr FY25 profit
- ₹3,284 Cr revenue
Why this matters
The viral halo elevates Melody as a heritage IP with proven 100+ country distribution, making Parle's confectionery portfolio a more attractive licensing or co-marketing target for global FMCG partners.