Parle's Melody toffee sells out on Blinkit, Zepto, Instamart after Modi gifts it to Meloni
A diplomatic moment turned into a quick-commerce stress test: Parle's ₹1 Melody toffee went out of stock across Blinkit, Zepto and Instamart within minutes after PM Modi gifted it to Italian PM Giorgia Meloni, with the organic 'Melodi' meme amplifying demand into a nationwide stockout event.
Parle's Melody toffee went out of stock on Blinkit, Zepto and Instamart within hours after PM Modi gifted it to Italian PM Giorgia Meloni, sparking a viral quick-commerce demand surge driven by an organic Melodi meme trend.