Parle's Melody toffee sells out on Blinkit, Zepto, Instamart after Modi gifts it to Meloni
A diplomatic moment turned into a quick-commerce stress test: Parle's ₹1 Melody toffee went out of stock across Blinkit, Zepto and Instamart within minutes after PM Modi gifted it to Italian PM Giorgia Meloni, with the organic 'Melodi' meme amplifying demand into a nationwide stockout event.
What happened
Parle's Melody toffee went out of stock on Blinkit, Zepto and Instamart within hours after PM Modi gifted it to Italian PM Giorgia Meloni, sparking a viral
Key facts
- ₹1
Why this matters
The Melody-Meloni meme proves heritage Indian FMCG brands carry latent IP value that surfaces unpredictably—reassess acquisition multiples on nostalgia-rich confectionery assets and scout adjacent Parle/ITC/Britannia legacy SKUs with similar dormant brand equity.