Parle scales up Melody output as Modi's gift to Meloni sparks viral demand spike
Parle Products is ramping Melody toffee production after PM Modi's gift of the candy to Italian PM Meloni went viral, driving a sharp surge in quick commerce and e-commerce orders. The 1983-era brand, already sold in 100 countries, is now lined up for a global scale-up push.
Parle Products has ramped up Melody toffee production after PM Modi's viral gift of the candy to Italian PM Meloni triggered a sharp spike in quick commerce and e-commerce demand, plus international interest. Parle plans global brand scale-up.