Paul John launches Kaarigari in Bengaluru, pairing single malts with Indian craft and poetry
Goa-based single malt maker Paul John debuted Kaarigari on March 23 at The Humming Tree in Bengaluru, an experiential platform that pairs its 390-accolade whisky portfolio with Indian artistry, poetry and music. The Visitor Centre brand plans further editions, signaling a shift from tasting-led to culture-led activations.
What happened
Paul John Visitor Centre launched Kaarigari in Bengaluru on March 23, an experiential platform pairing its single malt whisky expressions with Indian craft,
Key facts
- 390 accolades
Why this matters
A productized experiential platform makes Paul John a more attractive partner or target for spirits majors seeking authentic Indian premium IP and built-in cultural distribution.