Peep Beauty raises Rs 12 crore, brings Triptii Dimri on as investor and co-creator
Eye-beauty startup Peep Beauty has raised Rs 12 crore and onboarded actor Triptii Dimri as an investor and co-creator. The coloured-contact-lens brand plans to expand across its D2C site, marketplaces and quick-commerce platforms.
What happened
Indian eye-beauty startup Peep Beauty named actor Triptii Dimri an investor and co-creator, raised Rs 12 crore, and plans D2C, marketplace and quick-commerce
Key facts
- Rs 12 crore funding raised
- India contact lens market estimated at Rs 4,000–5,000 crore
- Coloured contact lens opportunity estimated at Rs 800–900 crore
What changed
Indian eye-beauty startup Peep Beauty named actor Triptii Dimri an investor and co-creator, raised Rs 12 crore, and plans D2C, marketplace and quick-commerce expansion for coloured contact lenses positioned as a beauty category.
Why this matters
Peep Beauty’s Rs 12 crore raise and Triptii Dimri partnership should accelerate coloured contact lenses as a beauty-category opportunity across D2C, marketplaces and quick-commerce retail.
What to watch
- Peep Beauty listings or assortment expansion on Blinkit, Zepto, Swiggy Instamart and other rapid-delivery platforms.
- Evidence of repeat purchase rates, subscription adoption or contact-lens-care attachment rates.
- New coloured-lens launches from Lenskart, major beauty brands or marketplace private labels.
- Regulatory scrutiny, consumer complaints or safety-related messaging around cosmetic contact lenses.
- Triptii Dimri campaign launches, retail activations or disclosed follow-on fundraising.