PepsiCo India puts 'No Artificial Flavours or Colours' on Lay's, Kurkure, Doritos packs

PepsiCo is refreshing front-of-pack labels across its core snacks portfolio to flag the absence of artificial flavours and colours, with recipes unchanged. The transparency push lands alongside its Rs 5,700 crore India foods manufacturing investment running through 2030.

— Source publishedWed, 27 May, 2026, 21:37 IST·First seen Wed, 27 May, 2026, 21:42 IST·Source ET Small Business

What happened

PepsiCo India is updating packaging across Lay's, Kurkure and Doritos to prominently display 'No Artificial Flavours or Colours' labels, pushing ingredient

Key facts

  • Rs 5,700 crore
  • 2030

Why this matters

PepsiCo's clean-label repositioning narrows the white space for acquirers chasing 'better-for-you' Indian snack targets, since incumbents are now claiming the same trust cues without divesting flagship SKUs.