PepsiCo India to label Lay's, Kurkure, Doritos packs 'No Artificial Flavours or Colours'

PepsiCo is refreshing front-of-pack design across its core snack portfolio in India to flag clean-label credentials, riding consumer demand for ingredient transparency. Move dovetails with the company's announced Rs 5,700 crore investment to expand India food manufacturing capacity by 2030.

— Source publishedWed, 27 May, 2026, 21:29 IST·First seen Wed, 27 May, 2026, 22:24 IST·Source NDTV Profit

What happened

PepsiCo India is updating packaging across Lay's, Kurkure, and Doritos to prominently display 'No Artificial Flavours or Colours' labels, responding to

Key facts

  • Rs 5,700 crore
  • 2030

Why this matters

The clean-label repositioning narrows acquisition windows for boutique 'natural' snack brands in India as PepsiCo closes the perception gap, raising the bar for differentiation in any tuck-in target.