PepsiCo's Mirinda unveils 'Smile Please' global rebrand to court Gen Z
Mirinda rolls out a refreshed visual identity built around a new 'Smile Please' platform, featuring retro-modern design, bold typography, oversized fruit visuals and a reimagined logo. Developed in-house by PepsiCo Design and Innovation, the system aims to sharpen Gen Z relevance across global markets.
What happened
PepsiCo's Mirinda unveiled a global brand platform 'Smile Please' with a refreshed visual identity targeting Gen Z, featuring retro-modern design, bold
Why this matters
In-house execution by PepsiCo Design and Innovation suggests limited near-term agency or design-shop M&A pull-through, but watch for adjacent bolt-ons in Gen Z-skewed flavor or functional beverage brands to extend the repositioned platform.