Pernia's Pop-Up Studio plants 20,000 sq ft flagship on Madison Avenue
The multi-designer Indian fashion retailer opened a 20,000 sq ft flagship on NYC's Madison Avenue, debuting Payal Singhal's 'Shahnameh' collection. The store spans pret, menswear, fusion, occasion and bridal, signaling South Asian luxury's push into global high-street retail corridors.
What happened
Pernia's Pop-Up Studio opened a 20,000 sq ft flagship on NYC's Madison Avenue, debuting designer Payal Singhal's 'Shahnameh' collection. The multi-designer
Key facts
- 20,000 sq ft
Why this matters
This flagship validates a strategic beachhead in US luxury retail and positions Pernia's as a consolidator or partnership target for Western houses seeking South Asian designer access.