Pernod Ricard India's water-agri-livelihood programme reaches 5 lakh people across 13 states, 3 UTs

Since 2019, the WAL initiative has supported 22,430 farmers with 15-20% yield gains and 18-22% input cost cuts. The programme has replenished 3.3x operational water use through 2,410 recharge structures, returning 3,339 million litres to date and 630 million litres in 2024-25 alone.

— Source publishedTue, 9 Jun, 2026, 11:20 IST·First seen Tue, 9 Jun, 2026, 11:34 IST·Source The Hindu BusinessLine

What happened

Pernod Ricard India's Water, Agriculture and Livelihoods programme has reached 5 lakh people across 13 states and 3 UTs, supporting 22,430 farmers and

Key facts

  • 5 lakh people
  • 13 states
  • 3 UTs
  • 22,430 farmers
  • 15-20% yield increase
  • 18-22% input cost reduction
  • 3.3x water replenished
  • 2,410 recharge structures
  • 3,339 million litres
  • 630 million litres in 2024-25
  • 28 villages
  • 98% renewable energy
  • 100% renewable electricity

Why this matters

Pernod Ricard's entrenched community footprint across 13 states and 3 UTs raises the bar for any acquirer or JV partner in Indian spirits, as CSR-driven stakeholder equity is becoming a non-trivial component of deal value and integration risk.