Phoenix Mills rebrands Pune MarketCity as 'Avenue of Stars' in premium pivot
Phoenix Mills has overhauled Phoenix MarketCity Pune with a façade revamp, design upgrades and a premiumised brand mix. After landing Pune's first IKEA, the mall is queuing up Coach, Hugo, Swatch and Lego, alongside UNIQLO, Michael Kors, Victoria's Secret, Armani Exchange and Shantanu and Nikhil.
What happened
Phoenix Mills has rebranded Phoenix MarketCity Pune as Phoenix Avenue of Stars, with façade revamp, design upgrades and a premiumised brand mix. The mall
Why this matters
The IKEA-led tenant pipeline (Coach, Hugo, UNIQLO, MK) makes Pune MarketCity a benchmark partnership target for global premium brands prioritising India's top-15 catchments.