PhonePe launches UPI 123Pay for offline feature-phone payments
PhonePe has introduced UPI 123Pay for feature-phone users, enabling peer-to-peer and merchant payments without an internet connection. The service uses SMS, supports 12 Indian languages and is being pre-bundled on select Nokia, HMD, Lava and Itel devices.
What happened
PhonePe launched UPI 123Pay for offline feature-phone transactions via SMS, pre-bundled with Nokia, HMD, Lava and Itel devices. The India service supports P2P
Key facts
- More than 200 million estimated feature phone users
- Next 300 million users targeted for digital onboarding
- 2G connectivity support
- 12 Indian languages
- Over 71.5 crore registered users as of July 2026
- Over five crore merchant partners as of July 2026
Why this matters
The pre-bundling partnerships with Nokia, HMD, Lava and Itel make device OEMs, offline-payment infrastructure and regional merchant networks attractive partnership or acquisition targets.
What to watch
- Number of supported handset models and active pre-bundled devices.
- Monthly active UPI 123Pay users, repeat-payment frequency and merchant-payment share versus P2P transfers.
- Transaction success rates across weak-network areas and carrier/SMS delivery performance.
- New feature-phone UPI launches from Google Pay, Paytm, banks, telecom operators or NPCI partners.
- Merchant acquisition in tier-3, rural and cash-dominant districts.
- Fraud, mistaken-transfer, chargeback and customer-support rates.
- RBI or NPCI changes to offline UPI limits, authentication requirements or interoperability rules.
- Expand handset pre-installs beyond the initial Nokia, HMD, Lava and Itel partners, especially through regional-device and telecom distribution channels.
- Recruit kirana, transit, utility and rural-service merchants where feature-phone users have frequent low-ticket payment needs.
- Use assisted onboarding through agents, retail stores and merchant networks to build PIN, SMS-flow and fraud-awareness familiarity.
- Bundle payments with recharge, bill pay, remittances and government-benefit use cases to create repeat transaction behavior.
- Push for clearer offline-payment consumer-protection, dispute-resolution and transaction-limit standards with banks and NPCI.