PHX Hydration Adds Pineapple SKU to Zero-Sugar Energy Lineup, Live on Amazon and DTC
One 11 Brands extends its PHX Hydration energy line with a Pineapple flavor, sold via drinkphx.com and Amazon. The zero-sugar formula carries 700mg electrolytes, 200mg natural caffeine, 10 calories and eight vitamins, slotting into the functional-beverage shelf where hydration and energy claims increasingly converge.
What happened
One 11 Brands' PHX Hydration Energy Drink launches a new Pineapple flavor, a zero-sugar functional beverage with 700mg electrolytes, 200mg natural caffeine, and
Key facts
- 700 mg electrolytes
- 200 mg caffeine
- 10 calories
- 8 vitamins
Why this matters
PHX Hydration's steady SKU cadence and dual DTC/Amazon footprint keep it on the watchlist as a tuck-in candidate for strategics expanding zero-sugar functional portfolios.