Pine Labs launches P3P, India's first agent-to-agent payment protocol on UPI rails

Pine Labs unveiled P3P, extending UPI mandates to AI agents for autonomous retail transactions. Demos include Gullak auto-buying gold on dips and Vijay Sales executing target-price electronics purchases—removing human authentication from the checkout loop.

— Source publishedFri, 12 Jun, 2026, 06:25 IST·First seen Fri, 12 Jun, 2026, 06:40 IST·Source Times of India · Business

What happened

Pine Labs launched P3P, India's first agent-to-agent payment protocol extending UPI mandates to AI agents. Demos with Gullak (auto gold buys on price dips) and

Why this matters

Evaluate partnership or integration with Pine Labs' P3P stack early to lock in agent-distribution before competitors like Razorpay, PhonePe, or NPCI's own variant fragment the protocol layer.