Pine Labs unveils P3P, an agentic UPI protocol bidding to become India's autonomous commerce standard
CEO Amrish Rau positioned P3P as a homegrown answer to Western agentic payment frameworks, designed for AI-driven autonomous commerce on UPI rails. Gullak is live on the protocol, Vijay Sales is piloting a proof of concept, and card networks are in talks as Pine Labs pushes for de facto status.
What happened
Pine Labs launched P3P, an agentic UPI payments protocol for AI-driven autonomous commerce. Gullak is live; Vijay Sales is running a proof of concept. CEO
Why this matters
Watch for partnership or investment windows with Pine Labs and early P3P adopters like Gullak and Vijay Sales before card networks formalize their stance and pricing power shifts.
Also reported by
- Business Standard · Companies — Same time