PL Capital stays cautious on DMart, flags rich valuation and quick-commerce pressure; target Rs 4,103

PL Capital maintains 'Hold' with negative bias on Avenue Supermarts, citing 73.1x FY28E EPS valuation, deteriorating store metrics (sales/store -3.7%, bills/store/day -5.1%), quick-commerce eroding metro stores, and DMart Ready exiting 14 cities. Sees ~75 store adds in FY27/FY28 but pressured EBITDA margins of 7.0-7.4%.

— Source publishedMon, 13 Jul, 2026, 11:43 IST·First seen Mon, 13 Jul, 2026, 11:55 IST·Source NDTV Profit

What happened

PL Capital maintains 'Hold' on DMart with negative bias citing rich valuations, quick-commerce competition denting metro stores, deteriorating store metrics,

Key facts

  • 73.1x FY28E EPS
  • 58 stores added Q4
  • sales/store -3.7%
  • sales/ft -3.0%
  • bill cuts +13.4% YoY
  • bills/store/day -5.1%
  • Rs 1,000 crore NCD
  • debt ~Rs 2,500 crore
  • EBITDA margin 7.4/7.0% FY27/FY28
  • EPS CAGR 10.7% FY26-28
  • target Rs 4,103
  • ~75 store additions FY27/FY28

Why this matters

Quick-commerce competition and the DMart Ready retreat expose structural gaps that could open the door to partnerships, acquisitions, or capability builds in last-mile and online fulfillment.

What to watch

  • Q-o-q sales/store and bills/store/day trend reversal or further deterioration
  • EBITDA margin holding vs slipping below the 7.0% floor
  • Actual store addition pace vs the ~75 store guidance
  • DMart Ready city footprint and any further exits or re-entries
  • Quick-commerce market share data in metro grocery
  • Other brokerages recalibrate targets around the Rs 4,100-4,500 band, testing consensus on FY27/FY28 store-add cadence
  • Management commentary emphasizes DMart Ready restructuring rationale and metro vs non-metro mix shift
  • Increased scrutiny on per-store SSSG and gross margin trajectory in next quarterly print
  • Quick-commerce players intensify grocery discounting in metros, pressuring DMart urban clusters