Platforms outpace salon chains in India's $11bn at-home beauty market

India's at-home beauty services market is growing 22% annually toward $34bn by 2032, with Urban Company, Yes Madam and Snabbit leading via platform-led ops. Legacy chains Naturals, YLG, Looks and Enrich are struggling to replicate scale, hemmed in by SOP, workforce and logistics gaps.

— Source publishedMon, 22 Jun, 2026, 13:58 IST·First seen Mon, 22 Jun, 2026, 14:03 IST·Source Mint · Industry

What happened

India's at-home beauty market growing 22% annually, with Urban Company, Yes Madam and Snabbit setting platform-led pace. Traditional salon chains Naturals, YLG

Key facts

  • 22% CAGR
  • $34 billion by 2032
  • $11 billion in 2024
  • ₹1,060 crore FY26 services revenue
  • 70% of revenue
  • ₹50 crore raised
  • ₹92.5 crore FY25 revenue
  • 100 daily orders
  • ₹1,800-2,000 ticket
  • ₹88 billion by FY30
  • 9-10% market share
  • 25-30% premium

Why this matters

Salon chains (Naturals, YLG, Enrich) become acquisition targets or platform partners as standalone scale-out fails—watch for Urban Company/Yes Madam tuck-ins of trained-stylist networks.

Also reported by