PLI schemes draw Rs 2.4 lakh crore investment as domestic phone production rises

DPIIT said production-linked incentive schemes across 14 sectors attracted Rs 2.40 lakh crore in investment by March 2026, with cumulative exports reaching Rs 15.2 lakh crore. Domestically made devices now account for 99.2% of mobile phones sold in India.

— Source publishedTue, 21 Jul, 2026, 15:13 IST·First seen Tue, 21 Jul, 2026, 15:30 IST·Source NDTV Profit

The development

India’s PLI schemes drew Rs 2.40 lakh crore across 14 sectors by March 2026, supporting domestic manufacturing relevant to electronics, white goods, food processing, textiles and auto retail. DPIIT said domestically made phones account for 99.2% of Indian sales.

The numbers

  • Rs 2.40 lakh crore investment
  • 14 sectors
  • Rs 15.2 lakh crore exports
  • Rs 4 lakh crore exports in fiscal 2024
  • Rs 64,873 crore solar PV investment
  • Rs 45,158 crore pharmaceuticals investment
  • Rs 44,326 crore automobile and auto components investment
  • 99.2% of mobile phones sold in India manufactured domestically
  • 77% decline in mobile phone imports

Why it matters to operators and investors

The rapid buildout of domestic phone production creates partnership, acquisition, and supplier-integration opportunities across contract manufacturing, components, repair, and logistics.

What to watch next

  • Quarterly domestic handset production, export and component-localization data versus PLI targets.
  • Changes to PLI outlays, import duties, tariff exemptions and rules-of-origin requirements.
  • Retail handset ASP trends, dealer-margin changes and promotional intensity in entry and mid-tier 5G devices.
  • Rupee movement and imported-component costs, particularly displays, chipsets, camera modules and memory.
  • Expansion of domestic component plants and evidence that local value addition is moving beyond final assembly.
  • Inventory lead times and availability of newly launched India-made models during festive and back-to-school demand periods.
  • Increase allocation to India-assembled handset ranges, especially sub-Rs 20,000 5G devices with strong local service support.
  • Use lower import dependence to negotiate improved dealer margins, faster replenishment and exclusive color/storage variants from OEMs.
  • Bundle handsets with accessories, extended warranties, trade-ins and BNPL/EMI plans to protect gross margin as device pricing becomes more competitive.
  • Build assortment around domestic manufacturing credentials where they support government, enterprise and value-conscious consumer procurement.
  • Diversify supplier exposure across major domestic OEM and EMS ecosystems rather than relying on one brand's PLI-linked production network.

The counter-case

The headline risks conflating domestic assembly with genuine manufacturing depth. PLI-led investment may be heavily concentrated in final handset assembly, while high-value components—chips, displays, camera modules, batteries and production equipment—remain imported. A 77% fall in phone imports can therefore reflect substitution of finished-device imports with imported kits rather than a commensurate increase in domestic value addition. The scheme’s fiscal incentives, compliance costs and potential tariff protection may also create activity that is subsidy-dependent and less competitive once support is reduced. Export totals are cumulative gross shipment values, not proof of high domestic value capture or sustainable margins.