POCO India marketing head Ken Sekhar on smartphone branding and retail visibility
In an executive profile, Ken Sekhar discusses POCO India’s fast-moving marketing playbook, spanning product positioning, campaigns, creator-led ideas, memes and retail visibility.
What happened
POCO India marketing head Ken Sekhar discusses the fast-paced role of smartphone marketing, including product positioning, campaigns, creator ideas, memes and
Key facts
- POCO F8 Ultra
- PlayStation 5
- Royal Enfield Interceptor 650
Why this matters
POCO’s integrated approach increases the strategic value of partnerships with retail chains, creators, and local marketing platforms that can strengthen distribution-led differentiation.
What to watch
- Expansion of POCO-branded experience zones, promoter hiring or new retail merchandising partnerships.
- Higher frequency of offline launch events, college activations or city-specific creator meetups.
- Changes in retailer incentives, dealer-margin commentary or bundled accessory promotions.
- Evidence that POCO prioritizes 5G mid-range devices with strong demo-friendly features such as gaming, cameras or charging.
- Sell-out momentum in offline-heavy tier-2 and tier-3 markets relative to ecommerce performance.
- Competitive retail pushes from Xiaomi, realme, Motorola, vivo and Samsung in POCO’s core price bands.
- Increase branded display zones, live demo counters and retail staff education in high-throughput multi-brand mobile stores.
- Tie creator campaigns to store-level calls to action, QR-led offer discovery and launch-day offline events.
- Deploy city- and language-specific retail creative rather than one national merchandising template.
- Offer channel partners differentiated launch bundles, financing visibility and faster replenishment for priority SKUs.
- Measure online-to-offline conversion through retailer codes, localized search lift and sell-out data rather than awareness metrics alone.