Polycab falls 17% as UltraTech’s Ultravolt entry raises wires-market competition fears

Jefferies retained its Buy rating on Polycab, arguing certification barriers, dealer reach and resilient cable demand should limit the impact of UltraTech’s Ultravolt launch. The broker set a Rs 11,100 target, implying about 33% upside.

— Source publishedTue, 22 Sept, 2026, 07:41 IST·First seen Tue, 22 Sept, 2026, 08:10 IST·Source NDTV Profit

What happened

Jefferies retained a Buy on Polycab after its shares fell 17% amid UltraTech Ultravolt competition concerns. It sees demand, certification barriers, cable-heavy

Key facts

  • 17% stock decline from June 2026 peak
  • Rs 11,100 target price
  • ~33% implied upside
  • 22% PAT CAGR for FY26-FY29E
  • 11-12% C&W market CAGR

What changed

Jefferies retained a Buy on Polycab after its shares fell 17% amid UltraTech Ultravolt competition concerns. It sees demand, certification barriers, cable-heavy mix and dealer distribution protecting margins, forecasting 22% PAT CAGR through FY29.

Why this matters

Polycab’s 17% fall reflects entry-risk concerns, while Jefferies’ Buy call and ₹11,100 target suggest the market may be discounting an overly severe competitive impact.

What to watch

  • Ultravolt's certification approvals, SKU breadth and manufacturing/capacity disclosures.
  • Dealer additions, electrician adoption and availability of Ultravolt products across key states.
  • Changes in Polycab's dealer commissions, advertising spend, gross margin and EBITDA-margin guidance.
  • Quarterly volume growth and market-share commentary from Polycab, Havells, KEI and RR Kabel.
  • Evidence of price discounts or channel inventory build-up in housing-wire categories.