Pratilipi Bets On Physical Books As Westland Eyes ₹40 Cr/Month By FY27
Pratilipi's Westland acquisition from Amazon is now its second-largest revenue line at ₹13-13.5 Cr/month, with FY27 target of ₹40 Cr/month. Group revenue jumped to ₹188 Cr in FY26 from ₹82 Cr; FY27 target ₹350-400 Cr. Startup sidesteps microdrama platform race, monetising 35,000-story IP via licensing including TikTok deal.
What happened
Pratilipi's Westland Books acquisition from Amazon has become its second-largest revenue stream, projected to hit ₹40 Cr/month by March 2027. Startup avoids
Key facts
- FY26 revenue ₹188 Cr
- FY25 revenue ₹82 Cr
- FY24 revenue ₹57.8 Cr
- Westland ₹13-13.5 Cr/month
- FY27 target ₹350-400 Cr
- Westland FY27 target ₹40 Cr/month
- 35,000 stories adaptation rights
- 21 microdramas TikTok deal
Why this matters
Amazon's Westland divestiture to Pratilipi is a template for unlocking trapped publishing assets, and the licensing flywheel signals acquisition appetite for niche IP catalogues that can be re-monetised across formats.
Also reported by
- Inc42 — Same time