Premium edible oils gain buyers as Marico and Tata Consumer expand
India’s premium cold-pressed and wood-pressed edible-oil market is valued at about ₹755 crore in 2025 and is projected to reach ₹1,214 crore by 2034. Marico’s Saffola and Tata Sampann are expanding despite a widening price gap versus regular oils.
The brand move
India's premium cold-pressed and wood-pressed edible-oil segment is valued at about ₹755 crore in 2025 and is projected to reach ₹1,214 crore by 2034. Marico and Tata Consumer Products are expanding as demand holds despite input-cost pressure.
The numbers
- ₹755 crore
- 2025
- ₹1,214 crore
- 2034
- ₹200 crore
- FY26
- 13%
- ₹1,500 crore
- 24 July
- 5.0 mg/kg
- 100%
- ₹40 crore
- ₹70 crore
- ₹120 crore
- 1.7-1.8 times
- six to 12 months
- FY27
- ₹28 crore
- ₹195 a litre
- ₹334
- ₹139
- 23 September
- 5%
- 10%
- nil
- 27.5%
- 32.5%
- 22.5%
- one to three weeks
Why it matters for the brand
The segment’s projected growth to ₹1,214 crore by 2034 makes differentiated sourcing, regional premium brands, and health-positioned oil portfolios attractive partnership or acquisition targets.
What to track next
- Frequency and depth of promotions on cold-pressed and wood-pressed oils across quick-commerce and modern-trade channels.
- New smaller packs, blends or value sub-brands from Saffola, Tata Sampann, Fortune, regional mills and private labels.
- Edible-oil import-duty changes, oilseed crop outcomes and palm/soy/mustard price movements.
- Repeat-purchase signals in e-commerce rankings and quick-commerce assortment expansion beyond major metros.
- Regulatory scrutiny of cold-pressed, wood-pressed, purity, health and traceability claims.
- Whether premium-oil distribution expands into tier-2 cities without materially increasing discount dependence.
- Launch entry-price pack sizes and subscription formats to reduce trial barriers while protecting premium per-litre realization.
- Expand provenance claims, extraction-method education and quality certifications; consumer trust will be a more durable differentiator than generic wellness messaging.
- Use quick commerce for discovery packs and replenishment, then migrate repeat buyers to owned channels or marketplaces with bundles.
- Build a tiered portfolio spanning mainstream healthy oils, cold-pressed oils and high-end single-origin or specialty variants to prevent down-trading from leaving the brand.
- Secure oilseed sourcing and processing capacity, since raw-material volatility can quickly erase premium-category margins.
The counter-case
The projected growth is modest over a nine-year period and may reflect premium pricing rather than meaningful household penetration. A widening gap versus regular oils leaves the category exposed to downtrading if edible-oil inflation persists, incomes soften, or consumers conclude that health claims do not justify the premium. Large FMCG expansion could also raise marketing and distribution costs faster than demand, while unorganized local cold-pressed brands retain credibility and price flexibility.