Prism’s FY26 GBV rises 89% as G6 Hospitality accelerates global growth

OYO parent Prism reported FY26 revenue from operations of Rs 9,358 crore, up 50% year on year, while gross booking value reached Rs 30,683 crore. G6 Hospitality contributed Rs 14,107 crore in GBV as Prism prepares for a Rs 6,650 crore IPO fresh issue.

— Source publishedThu, 3 Sept, 2026, 09:58 IST·First seen Thu, 3 Sept, 2026, 10:42 IST·Source Medianama

What happened

Prism (OYO parent) · OYO parent Prism reported FY26 revenue growth of 50% and GBV growth of 89%, aided by its G6 Hospitality acquisition. The India-founded

Key facts

  • FY26 net profit: Rs 994 crore, versus Rs 245 crore in FY25
  • Deferred tax credit: Rs 678 crore
  • Profit excluding deferred tax credit: Rs 316 crore
  • Revenue from operations: Rs 9,358 crore, up 50% YoY
  • EBITDA: Rs 259 crore, more than doubled
  • Gross booking value: Rs 30,683 crore, up 89% from Rs 16,279 crore
  • G6 Hospitality GBV: Rs 14,107 crore, versus Rs 3,529 crore in FY25
  • G6 added 70 storefronts, reaching 1,571
  • Over 80% of revenue from global operations
  • 67% of room nights came through non-commissionable channels
  • Planned IPO fresh issue: Rs 6,650 crore

Why this matters

G6 Hospitality has become a major growth engine for Prism, making further international acquisitions, brand integrations, and distribution partnerships strategically compelling ahead of its Rs 6,650 crore fresh IPO issue.

What to watch

  • IPO filing details, including use of proceeds, profitability metrics, dilution and valuation expectations.
  • G6 same-store sales, occupancy, ADR, franchise renewals and property additions.
  • Whether G6's GBV contribution converts into consolidated revenue and operating-margin expansion.
  • Direct-booking share, customer-acquisition costs and loyalty-program adoption.
  • US budget-lodging demand, consumer travel spending and competitive pricing from major economy-hotel chains.
  • Any increase in customer complaints, quality-control issues or franchisee attrition during platform integration.
  • Use IPO marketing to position Prism as a global hospitality platform rather than an India-focused budget-stay operator.
  • Prioritize G6 franchise retention, property refreshes and technology migration to protect US supply and improve guest-review scores.
  • Increase direct bookings and loyalty cross-selling across OYO and G6 brands to reduce OTA commissions.
  • Deploy fresh capital selectively toward high-occupancy markets and asset-light franchise or management contracts rather than owned inventory.
  • Emphasize EBITDA, free-cash-flow conversion and integration milestones in IPO disclosures as revenue growth becomes less differentiated.