Pronto CEO Anjali Sardana defends in-home AI cameras after rival founder's public broadside
Bengaluru home-services startup Pronto, valued at $100M, is fielding backlash over cameras recording inside customer homes to train AI models. CEO Anjali Sardana says the pilot is opt-in, DPDP-compliant and limited to 0.1% of users, after a Human Archive founder alleged he was 'laughed at' and 'called stupid' when raising concerns.
What happened
Bengaluru-based home services startup Pronto, valued at $100M, faces backlash over cameras recording inside customers' homes to train AI. Founder Anjali Sardana
Key facts
- $100 million valuation
- 0.1% of customers
Why this matters
Pronto's privacy controversy could compress its valuation and open a window for partnership or acqui-hire conversations, especially if enterprise customers or platform distributors start demanding cleaner data-handling commitments.