Pronto defends in-home AI cameras as Urban Company, Snabbit refuse to follow
Bengaluru-based Pronto is standing by an opt-in AI camera pilot inside customer homes despite privacy backlash, claiming DPDP compliance and 0.1% opt-out. Rivals Urban Company and Snabbit publicly distanced themselves. Pronto just closed a $45M Series B at $200M valuation, with 26,000 daily bookings across 6,500 professionals.
What happened
Home services startup Pronto defends opt-in AI camera pilot inside customer homes amid privacy backlash, citing DPDP compliance. Rivals Urban Company and
Key facts
- $20 million extension
- $45 million Series B
- $200 million valuation
- $60 million total raised
- 26,000 daily bookings
- 6,500 professionals
- 0.1% of customers
Why this matters
Urban Company and Snabbit's public distancing creates a clean partnership lane for privacy-first home services players, while Pronto becomes either a category-defining acquirer or a distressed asset depending on DPDP enforcement.