Pronto defends in-home AI cameras as Urban Company, Snabbit refuse to follow
Bengaluru-based Pronto is standing by an opt-in AI camera pilot inside customer homes despite privacy backlash, claiming DPDP compliance and 0.1% opt-out. Rivals Urban Company and Snabbit publicly distanced themselves. Pronto just closed a $45M Series B at $200M valuation, with 26,000 daily bookings across 6,500 professionals.
Home services startup Pronto defends opt-in AI camera pilot inside customer homes amid privacy backlash, citing DPDP compliance. Rivals Urban Company and Snabbit publicly distance themselves. Pronto recently closed $45M Series B at $200M valuation.
Why this matters
Third escalation in Pronto's camera saga: after the initial DPDP backlash over wearable cameras and CEO Anjali Sardana's response to a rival's broadside, Pronto now isolates itself as Urban Company and Snabbit opt out.
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