Pronto faces backlash for using in-home customer recordings to train AI

Domestic services startup Pronto is under fire for capturing in-home audio to train physical AI and robotics models. Rivals Urban Company and Snabbit publicly distanced themselves. Legal experts flag grey zones in India's DPDPA, which won't be enforceable until May 2027.

— Filed Mon, 25 May, 2026, 16:53 IST · Source The Hindu BusinessLine · Updated

Domestic services startup Pronto faces backlash over using in-home customer recordings to train physical AI and robotics models. Rivals Urban Company and Snabbit distanced themselves. Legal experts flag grey areas in India's DPDPA, not enforceable until May 2027.

Why this matters

Third privacy flashpoint for Pronto in weeks, following MeitY scrutiny over in-home video capture and wearable cameras, even as it doubled valuation to $200M on the same AI pilot.

Retail-company signals steady at 1,091 over the past 90 days.