Pronto's in-home video data harvest becomes early test of India's DPDP Act
Instant home-services startup Pronto is under Meity scrutiny for using customer interaction data — including in-home video recordings — to train AI models. The probe is shaping up as one of the first real tests of DPDP Act enforcement, with rivals Urban Company and Snabbit publicly distancing themselves from the practice.
Instant home-services startup Pronto's use of customer interaction data, including in-home video recordings, to train AI models is becoming an early test of India's DPDP Act. Meity is examining potential violations; rivals Urban Company and Snabbit publicly distanced themselves.
Why this matters
Follows successive signals on Pronto's in-home AI recording pilot, MeitY's parallel probe involving Snabbit, and rivals' public distancing — escalating Pronto's privacy exposure under DPDP.
Retail-company signals steady at 1,217 over the last 90 days.
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