Pronto's wearable cameras trigger MeitY privacy scrutiny in India's home-services boom

AI home-service startup Pronto is under MeitY scrutiny over wearable cameras worn by workers during household tasks. The probe spotlights data-governance gaps across India's instant home-services sector, where Pronto, Urban Company and Snabbit collectively serve 10 million monthly active users.

— Filed Mon, 25 May, 2026, 14:40 IST · Source The Hindu BusinessLine · Updated

Home-services startup Pronto faces MeitY scrutiny over wearable cameras used during household tasks, sparking privacy debate. Issue affects India's fast-growing instant home-services sector, where Pronto, Urban Company and Snabbit collectively cross 10 million monthly active users.

Why this matters

Escalates Pronto's privacy crisis after admitting in-home recording for AI training and defending cameras while rivals Urban Company and Snabbit publicly distanced themselves from the practice.

Retail-company signals steady at 1,080 over the past 90 days.