Protein products flood Indian shelves as Marico, PepsiCo, ITC chase Rs 8,000 cr powder market
Marico, PepsiCo Quaker, Eggoz, Parag Milk Foods and ITC are racing to launch protein-enhanced SKUs as 80% of premium households now buy them. Swiggy Instamart protein orders tripled and the broader nutrition market grew 1.3x in two years, pushing brands toward smaller packs for middle-class and tier-2 reach.
What happened
Quaker (PepsiCo) · Protein-infused products are flooding Indian retail shelves as Marico, PepsiCo Quaker, Eggoz, Parag Milk Foods and ITC launch
Key facts
- Rs 8,000 crore protein powder market
- 80% premium household consumption
- 3x spending growth on Swiggy Instamart
- 1.3x nutrition market in 2 years
Why this matters
Scout bolt-on acquisitions of niche protein-forward brands (Eggoz-style) before incumbents consolidate the fragmented mid-market and pricing power shifts to scaled distributors.