Purple Style Labs lines up ₹680 crore IPO alongside Deepa Jewellers and Rays of Belief

Pernia’s Pop-Up Shop operator Purple Style Labs plans a ₹680 crore fresh issue at ₹546-575 per share. Deepa Jewellers and Mom’s Belief operator Rays of Belief are also set to open IPOs, with the three issues targeting up to ₹1,265 crore combined.

— Source publishedSun, 30 Aug, 2026, 06:30 IST·First seen Sun, 30 Aug, 2026, 07:04 IST·Source NDTV Profit

What happened

Three Indian consumer-facing companies—Purple Style Labs, Deepa Jewellers and Mom's Belief operator Rays of Belief—are set to open mainboard IPOs, targeting

Key facts

  • Purple Style Labs IPO: Rs 680 crore fresh issue; price band Rs 546-575 per share; subscription Aug. 31-Sept. 2
  • Deepa Jewellers IPO: Rs 460 crore; Rs 250 crore fresh issue plus OFS of over 1.18 crore shares; price band Rs 168-177; subscription Sept. 1-3
  • Rays of Belief IPO: up to Rs 125 crore; 52.30 lakh fresh shares; price band Rs 227-239; subscription Sept. 1-3
  • Combined planned fundraising: up to Rs 1,265 crore

Why this matters

Multiple consumer IPOs could establish fresh valuation benchmarks for premium retail, jewellery and wellness-care platforms, influencing acquisition pricing and exit expectations.