Purple Style Labs lists at ₹535, opening at a discount
Purple Style Labs, operator of Pernia’s Pop-Up Shop, debuted at ₹535 despite celebrity backing. The Business Today programme also covered Prasol Chemicals’ proposed ₹500 crore IPO, a separate specialty-chemicals issue.
What happened
Purple Style Labs (Pernia's Pop-Up Shop) · Purple Style Labs, operator of Pernia’s Pop-Up Shop, listed at ₹535 at a discount despite celebrity backing. The
Key facts
- ₹535 listing price
- ₹500 crore IPO issue
- Nifty near 23,800
- 33-year legacy
- 69 global markets
Why this matters
Purple Style Labs’ listing provides a public-market benchmark for luxury-fashion platforms, while Prasol Chemicals’ separate proposed IPO is not directly comparable.