Pushp Brand files DRHP for ₹800-1,000 cr IPO, takes on Everest and MDH

Indore-based packaged spices firm Pushp Brand has filed draft papers with SEBI for an ₹800-1,000 crore IPO, structured entirely as an offer-for-sale by the promoter Surana family alongside investors A91 Emerging Fund and Sixth Sense India Opportunities. The company competes with Everest, MDH, Orkla India and Badshah in the branded masala segment.

— Source publishedWed, 27 May, 2026, 11:04 IST·First seen Wed, 27 May, 2026, 11:08 IST·Source The Hindu BusinessLine

What happened

Indore-based packaged spices firm Pushp Brand filed DRHP with SEBI for an ₹800-1,000 crore IPO, entirely an OFS by promoters Surana family and investors A91 and

Key facts

  • ₹800-1,000 crore
  • 74.45 lakh equity shares

Why this matters

Pushp's listing crystallizes valuation benchmarks for branded spices and may accelerate consolidation conversations with regional players like Badshah and Orkla India seeking scale.