PVR INOX launches Smart Cinemas in Muzaffarpur, targeting 300 Tier III-city locations
PVR INOX will open its first franchise-owned, company-operated Smart Cinema in Muzaffarpur on 7 August, with tickets priced 30–35% below metro regular-show rates. Six more properties have been signed for opening over the next nine months.
PVR INOX is launching its affordable Smart Cinemas format in Muzaffarpur via a franchise-owned, company-operated model. Targeting Tier III cities, it plans 300 locations, lower ticket and F&B prices, and six additional openings within nine months.
Why this matters
The Muzaffarpur launch advances PVR INOX's recent plans for 300 Smart Cinema halls in smaller towns, including ₹175-ticket and ₹189-capped value-format proposals.
Store openings are steady, with 1,785 signals recorded in the past 90 days.