Quick commerce becomes myTrident's fastest-growing channel as brand targets Rs 650 crore this fiscal

myTrident, Trident Group's home furnishing brand, expects 50% growth to Rs 650 crore this fiscal, with quick commerce now half its online revenue. It is expanding to 10,000+ touchpoints and shifting toward omnichannel and new categories.

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Source published First seen

Read the source at ET Retailretail.economictimes.indiatimes.com

Channel facts

  • 10% revenue on brand building

Figures in the source Rs 7,000 crore groupup from Rs 420 crore~100% annual QC growth7,000+ touchpoints7 new distributors65% offline/35% onlinetowels 45-50% revenuebed sheets 40%

What it means for online and offline

Trident's home furnishing brand is aggressively building an omnichannel footprint (65% offline/35% online) with quick commerce as its fastest-growing lever, making it a relevant benchmark or partnership target in the home textiles space.

Signals to track

  • QC share crossing 60% of online revenue (cannibalization signal)
  • Take-rate/commission changes from major QC platforms
  • Offline same-store revenue trend vs online growth
  • Distributor churn or margin complaints post-expansion
  • Quarterly progress vs the Rs 650cr run-rate

Likely next moves

The desk's read of what comes next — analysis, not reported by the source.

  • Deepen dark-store assortment with QC-optimized SKUs (small-pack towels, single bedsheets) priced for sub-Rs 500 impulse buys
  • Lock exclusive/priority placement deals with Blinkit, Zepto, Instamart ahead of festive demand
  • Use offline touchpoints as fulfilment/experience nodes to defend the 65% offline mix
  • Onboard the 7 new distributors into tier-2/3 markets where QC penetration is rising fastest