Quick commerce doubles to 6% of FMCG sales; Dabur, Britannia lead at 9%
Kotak data shows q-comm now drives 75% of Dabur's and 70% of Britannia's online sales, with premium and impulse categories disproportionately benefiting. Nestle clocks 60% online via q-comm; Emami trails at 2% of total. The channel has doubled FY25 contribution in a single year.
What happened
Quick Commerce FMCG · Quick commerce now contributes 6% of FMCG sales, double FY25 levels, per Kotak. Dabur and Britannia lead at 9% of total sales; q-comm
Key facts
- 6% of FMCG sales
- 9% Dabur/Britannia
- 2% Emami
- 75% Dabur online
- 70% Britannia online
- 60% Nestle online
Why this matters
Hunt bolt-ons in impulse-skewed niches (confectionery, RTE, personal care minis) where q-comm distribution can re-rate a sub-scale brand, and pressure-test any FMCG target's q-comm share as the new diligence baseline.