Quick commerce still bleeds ₹98-100 per order as Blinkit, Zepto, Instamart race on dark stores
Bernstein finds Indian q-com platforms spend ₹98-100 per order against ₹116-118 fulfilment cost despite scale gains. Blinkit leads with 77M MAU and 2,222 dark stores across 243 cities; Zepto bets on density with 21 stores per city in 61 cities and 10.5 weekly sessions per user; Instamart trails at 20M MAU.
What happened
Quick Commerce (Blinkit, Zepto, Swiggy Instamart) · Bernstein report finds Indian quick-commerce players spend ₹98-100 per order even after efficiency gains.
Key facts
- ₹98-100 per order
- ₹116-118 fulfilment cost
- Blinkit 2,222 dark stores
- Zepto 1,255 dark stores
- Zepto 61 cities
- Blinkit 243 cities
- Instamart 128 cities
- Zepto 21 stores/city
- Zepto 58M MAU
- Blinkit 77M MAU
- Instamart 20M MAU
- Zepto 10.5 sessions/user/week
Why this matters
Blinkit's 77M MAU lead and Zepto's density playbook frame the consolidation thesis: Instamart at 20M MAU is the obvious tuck-in or exit candidate as capital intensity outruns Swiggy's appetite.