Quick commerce still bleeds ₹98-100 per order as Blinkit, Zepto, Instamart race on dark stores
Bernstein finds Indian q-com platforms spend ₹98-100 per order against ₹116-118 fulfilment cost despite scale gains. Blinkit leads with 77M MAU and 2,222 dark stores across 243 cities; Zepto bets on density with 21 stores per city in 61 cities and 10.5 weekly sessions per user; Instamart trails at 20M MAU.
Bernstein report finds Indian quick-commerce players spend ₹98-100 per order even after efficiency gains. Blinkit leads MAUs at 77M and 2,222 dark stores; Zepto pursues density strategy with 21 stores per city across 61 cities, driving highest engagement.