Quick-commerce summer surge: beverages Rs 460 cr/mo (+114%), fragrances +248% on Blinkit, Instamart, Zepto
1DigitalStack's June 2026 report flags a heat-driven q-comm boom across Blinkit, Swiggy Instamart and Zepto. Beverages hit Rs 460 cr/month (+114% YoY), dairy Rs 665 cr (+178%), skincare Rs 380 cr (+96%), haircare +204%, fragrances +248%. Bisleri leads water at 8.4% share; Cetaphil tops skincare at 5.3%.
What happened
1DigitalStack's June 2026 report shows quick-commerce summer boom on Blinkit, Instamart, Zepto: beverages Rs 460 cr/month (+114%), skincare Rs 380 cr (+96%),
Key facts
- Rs 460 cr/mo beverages +114% YoY
- Rs 380 cr/mo skincare +96%
- Rs 220 cr/mo haircare +204%
- Rs 125 cr/mo fragrances +248%
- Rs 665 cr/mo dairy +178%
- Rs 219 cr/mo chocolates +126%
- Bisleri 8.4% share
- Cetaphil 5.3% share
Why this matters
Scout bolt-on targets in fragrances, premium haircare and challenger dairy brands with proven q-comm velocity, while exploring strategic tie-ups or minority stakes with Blinkit, Instamart or Zepto for category exclusivity.