Radico Khaitan takes premium Indian whisky range into four major UK airports
Radico Khaitan has placed its Rampur and Sangam premium spirits portfolio in duty-free outlets at Heathrow, Gatwick, Manchester and Birmingham, marking a significant UK travel-retail expansion as it targets more than 100 duty-free locations globally.
The brand move
Radico Khaitan placed its premium spirits portfolio across four major UK airports, expanding its global travel retail presence through duty-free shops at Heathrow, Gatwick, Manchester and Birmingham.
The numbers
- four
- over 100
Why it matters for the brand
Radico Khaitan’s entry into duty-free at four major UK airports gives its Rampur and Sangam brands high-visibility access to international travelers and a stronger platform for premium spirits sell-through.
What to track next
- Reorder frequency and shelf-space expansion at Heathrow, Gatwick, Manchester and Birmingham.
- New listings with major travel-retail operators or at European, Gulf, Asian and North American airports.
- Launch of travel-retail-exclusive Rampur or Sangam expressions and gift packs.
- Reported international revenue, premium portfolio mix and export-market margin improvement.
- Competitor activity from Indian single malts and established Scotch, Irish and Japanese whisky brands.
The counter-case
Airport listings are a distribution win, not proof of sustained consumer demand or meaningful revenue. Premium Indian whisky faces intense competition from established Scotch, Irish, Japanese and American brands, while duty-free shelf space can be promotional, short-term or dependent on distributor support. Expansion into four airports may add visibility but could carry high listing, activation and inventory costs without delivering repeat purchase or broad UK off-trade penetration.