Radico Khaitan takes Rampur and Sangam whiskies to four UK airports
Radico Khaitan has placed its Rampur and Sangam luxury whisky brands in duty-free stores at Heathrow, Gatwick, Manchester and Birmingham, expanding its presence in a major global travel-retail market. The company is targeting more than 100 duty-free locations worldwide.
The brand move
Radico Khaitan expanded Rampur and Sangam to four UK airports, placing its luxury whiskies in duty-free stores at Heathrow, Gatwick, Manchester and Birmingham as it targets expansion to over 100 global duty-free locations.
The numbers
- four
- over 100
Why it matters for the brand
Radico Khaitan’s four-airport UK duty-free rollout gives travel-retail operators two premium Indian whisky brands to differentiate their luxury spirits assortment.
What to track next
- Additional airport or duty-free operator announcements outside the UK.
- Evidence of travel-retail-exclusive Rampur or Sangam SKUs, gift packs or limited releases.
- Quarterly export-growth commentary and international spirits revenue mix from Radico Khaitan.
- New importer, distributor or domestic UK retail partnerships.
- Sell-through indicators such as reordered inventory, expanded shelf space or promotional activations at the four airports.
The counter-case
Four airport listings are a visibility win, not proof of scalable demand. UK duty-free is highly competitive, and premium Indian whisky may face low consumer awareness, limited shelf productivity and heavy reliance on promotional support. A target of 100-plus locations could inflate distribution without demonstrating repeat purchase, sustainable margins or meaningful revenue contribution.