Rajasthan launches Adiparag forest honey under Vangiri brand
Rajasthan has launched Adiparag wild forest honey under the Vangiri brand and signed a Rajsangh-CONFED MoU to market products from 530 Van Dhan Vikas Kendras across eight districts.
What happened
Rajasthan launched Adiparag wild forest honey under the Vangiri brand and signed a Rajsangh-CONFED MoU to market products made by Van Dhan Vikas Kendras, aiming
Key facts
- ₹924 crore
- 1,452 development works
- 530 Van Dhan Vikas Kendras
- 8 districts
What changed
Rajasthan launched Adiparag wild forest honey under the Vangiri brand and signed a Rajsangh-CONFED MoU to market products made by Van Dhan Vikas Kendras, aiming to improve tribal producers’ market access and prices.
Why this matters
Vangiri’s Adiparag launch gives Rajasthan a branded, traceable forest-honey proposition while the Rajsangh-CONFED partnership can strengthen distribution for products from 530 Van Dhan centres.
What to watch
- Number of retail outlets and online channels carrying Adiparag and other Vangiri SKUs.
- Evidence of repeat orders, retail sell-through and expansion beyond Rajasthan.
- Published purity tests, quality certifications, traceability features or GI/organic-related claims.
- Average producer price realisation and procurement volumes from Van Dhan centres.
- New product launches from the eight-district Van Dhan network.