Rajiv Bajaj flags exports, EV scale and product focus as disruption playbook
Bajaj Auto’s managing director said exports account for half of revenue and production across more than 108 markets, while EVs contribute 30% of domestic sales. He positioned product focus, brand-building and employee empowerment as key to navigating disruption.
What happened
Rajiv Bajaj said Bajaj Auto exports half its production to more than 108 countries and leads India’s EV market by volume, with EVs contributing 30% of domestic
Key facts
- 50% of revenues come from exports
- 50% of production is exported
- Exports to over 108 countries
- EVs represent 30% of domestic sales
- Target to export 10% of production
- TPM consultant hired in the mid-1990s
Why this matters
Bajaj Auto’s 108-market footprint and rising EV mix strengthen its case for partnerships or capability deals that deepen distribution, electrification technology and brand-led product expansion.
What to watch
- Quarterly export volume growth, especially in Africa, Latin America, South Asia and key three-wheeler markets.
- Domestic EV share, absolute EV volumes, realized pricing and EV gross-margin commentary.
- Evidence of battery-cell or component localization and new supplier partnerships.
- EV dealer additions, service turnaround times and financing-approval rates.
- Competitor discounting, new EV launches and market-share changes from TVS, Ola Electric, Ather, Hero MotoCorp and Honda.
- Changes to Indian EV subsidies, charging policy, import duties or battery-safety regulations.
- Foreign-exchange movements and import-policy changes in major export destinations.
- Prioritize EV localization in batteries, power electronics and critical components to protect margins and qualify for policy incentives.
- Expand EV retail, service and financing coverage in high-density urban clusters before broad national rollout.
- Use export-market data to allocate production flexibly between motorcycles, three-wheelers and EV-related capacity.
- Protect brand architecture by clearly separating premium, commuter, performance and electric propositions rather than adding overlapping models.
- Build dealer and employee incentives around service quality, charging/ownership support and faster customer-feedback loops.
- Hedge currency and tighten country-level credit exposure as exports remain a major revenue pillar.