Rare Beauty lands in India via Nykaa, debuts across 30 stores plus digital
Selena Gomez's Rare Beauty makes its official India entry through an exclusive Nykaa partnership, going live on web, app, and 30 physical stores. Launch slate leads with the Soft Pinch Liquid Blush, with 1% of sales pledged to the Rare Impact Fund.
What happened
Nykaa has launched Selena Gomez's Rare Beauty in India across its website, app, and 30 physical stores, debuting three hero products including the Soft Pinch
Key facts
- 30 stores
- 1% of sales to Rare Impact Fund
- founded 2020
Why this matters
The Rare Beauty-Nykaa tie-up signals continued preference for single-partner India entry deals, tightening the window for competing platforms to court tier-one global beauty IPs.