Raymond Lifestyle CEO: Indian CMO role morphing into growth-and-P&L owner
Satyaki Ghosh argues marketing leaders now juggle brand-building with quarterly profit delivery. 63% of Indian CMOs are accountable for profitability, while only 49% still carry the CMO title versus 55% a year ago, as roles shift to chief growth or revenue officer.
What happened
Raymond Lifestyle CEO Satyaki Ghosh discusses how Indian marketing leaders face dual pressure of long-term brand-building and quarterly P&L delivery, with CMO
Key facts
- 63% Indian CMOs accountable for profitability
- 49% still carry CMO title vs 55% prior year
Why this matters
Target consumer brands where the marketing function has already evolved into a revenue/growth office, as integration post-deal will be cleaner and synergy capture faster.
Also reported by
- ET Brand Equity — Same time