Razorpay, Cashfree, Juspay pivot from take-rates to SaaS as PA market crowds with 19 cross-border licences
India's payment aggregators are intensifying merchant acquisition across MSMEs, D2C, quick commerce and cross-border, shifting monetisation to SaaS, settlements, device rentals and FX. Juspay hit ₹514 cr FY25 revenue (+61%) with ₹62 cr profit; Razorpay clocked ₹3,783 cr (+65%); PayU draws 34% from VAS.
What happened
Indian payment aggregators Razorpay, Cashfree, MobiKwik and Juspay are intensifying merchant acquisition push toward MSMEs, D2C brands, quick commerce and
Key facts
- ₹514 crore Juspay FY25 revenue
- 61% YoY
- ₹62 crore net profit
- $1 trillion annualised TPV
- ₹3,783 crore Razorpay FY25 revenue
- 65% jump
- $26.4 billion LRS outflows
- 19 PA-CB licences
- 34% PayU VAS contribution
Why this matters
With 19 PA-CB licences live and $26.4B LRS outflows in play, scout tuck-in targets in cross-border FX, merchant SaaS and settlement infrastructure before incumbents lock up MSME and D2C distribution.