Razorpay sees AI personalisation creating fintech startup opportunities
Razorpay CEO Harshil Mathur said falling AI personalisation costs could help startups serve niches including Gen Z payments, HNI wealth management and multilingual services. The company also plans to expand in Southeast Asia, including Malaysia and Singapore.
What happened
Razorpay CEO Harshil Mathur said AI will reduce personalisation costs, enabling fintech startups to target niches such as Gen Z payments, HNI wealth management
Key facts
- 20 languages
Why this matters
Target partnerships or acquisitions in multilingual AI, wealth-tech personalisation and regional payment rails to accelerate entry into Malaysia, Singapore and adjacent Southeast Asian markets.
What to watch
- Razorpay product releases involving AI agents, multilingual merchant support, personalized checkout or fraud-risk scoring.
- UPI policy changes affecting credit, recurring payments, cross-border interoperability or third-party app participation.
- Funding and user-growth traction for Gen Z payments, vernacular fintech, AI wealth-tech and embedded-finance startups.
- RBI, NPCI or data-protection enforcement related to consent, AI decisioning, fraud liability and financial-data sharing.
- Razorpay licensing, partnerships or merchant-acquisition announcements in Malaysia and Singapore.
- Evidence that banks and large wallets are deploying similar personalization features at scale.
- Launch AI-powered merchant tools for multilingual onboarding, support, payment optimization and fraud detection.
- Partner with wealth managers, NBFCs and neobanks to package personalization capabilities into regulated products rather than directly owning all financial licenses.
- Use Southeast Asia expansion to offer cross-border payment acceptance and India-Singapore/Malaysia merchant settlement products.
- Target Gen Z use cases such as subscription controls, shared payments, rewards and conversational financial assistance.
- Build localized language models, consent workflows and data-governance controls as differentiation for Indian-market fintech customers.