Reebok India doubles sales in 3 years, plans 40-50 new stores annually under ABLBL
Reebok India has doubled sales in three years under Aditya Birla Lifestyle Brands' licensing deal with Authentic Brands Group, crossing 210 stores with 30% Q4 growth. Management is targeting 40-50 new openings per year across metros, emerging malls and small towns, supported by fresh product launches like Multi-Court Shoes.
What happened
Reebok India (ABLBL) · Reebok India sales doubled in three years under ABLBL's licensing deal, reaching 210+ stores with 30% Q4 growth. Management plans 40-50
Key facts
- 210 stores
- 40-50 stores/year
- 30% Q4 growth
- 2x sales in 3 years
Why this matters
The Reebok-ABLBL success validates brand licensing partnerships with Authentic Brands Group as a scalable India entry model worth scouting for similar global footwear and apparel IP plays.