Reliance Consumer Products' Campa cola range in the UAE with Agthia resurfaces, first launched in February 2025
RCPL entered the UAE with Campa Cola, Campa Lemon, Campa Orange and Cola Zero through a partnership with Agthia Group back in February 2025, positioning the revived Indian soft-drink brand for regional growth and expatriate demand.
What happened
Reliance Consumer Products Limited (RCPL) · Reliance Consumer Products entered the UAE with Campa Cola, Campa Lemon, Campa Orange and Cola Zero through a
Key facts
- 30th edition of Gulfood
- February 18, 2025
- Campa acquired in 2022
- Campa revived in 2023
- Campa founded more than 50 years ago
What changed
Reliance Consumer Products entered the UAE with Campa Cola, Campa Lemon, Campa Orange and Cola Zero through a partnership with Agthia Group, targeting regional growth and Indian expatriate nostalgia.
Why this matters
Campa’s UAE launch gives retail and beverage operators a value-led Indian heritage cola option to target expatriate shoppers while testing whether Agthia’s distribution can win shelf space from entrenched global brands.
What to watch
- Number and quality of UAE retail listings beyond Indian-specialty stores.
- Repeat-purchase and velocity data after launch promotions end.
- Campa Zero's uptake relative to full-sugar variants.
- Agthia announcements on GCC rollout, manufacturing, bottling or exclusive distribution expansion.
- Shelf-price gap and promotional intensity versus Coca-Cola, Pepsi and regional/value beverage brands.